Crumbs and Doilies

Hello everyone!

I’m almost 2 weeks late but… HAPPY NEW YEAR!
May all your wishes come true this year, and may your resolutions last for as long as possible ^^
I know we all talked about the upcoming detox when 2014 was coming to its end, but let’s face it: this girls has cravings (more often than will power at the moment) so she had to head off to her favourite area in London (Soho, right?) and pop by a brand new cupcake shop: Crumbs and Doilies!
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If you follow the food lovers community on the internet, you should probably know about Crumbs and Doilies… Cupcake Jemma? No? Jamie’s FoodTube? Basically, Jemma Wilson has built this cupcake/cake business a while back now, but the company has always provided cupcakes and cakes to order and on weekly occasions at certains foodie spots in London (Duke of York Square Market, Covent Garden, Cake and Bake Shows and other food festivals – I will talk about National Burger day in a minute).

Anyway, they have finally opened a shop, with the help of many generous and loyal customers on Kickstarter and it is a cutie!
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Just head over to Kingly Court – which was looking absolutely dashing over the holidays with its fairy lights, its amazing ambiance and the wonders coming out of the kitchens of those restaurants to happy hungry people’s plates – off Carnaby Street.IMG_2796 IMG_2670 IMG_2665

I know their cupcakes really well now… For 2 reasons: first, my “internship” with them this summer where I got to work (not necessarily bake whatsoever) in their amazing kitchen with all their high standard material and ingredients; second, I own a copy of Jemma’s coobook (signed ;P) where you can find almost all their recipes (my favourite remains their chocolate guiness cupcake – trust me on that, guiness and chocolate were meant to get together – and red velvet of course).

I’m sneakily taking this opportunity to post some photos from my summer work experience with them :)IMG_0234 IMG_0237 IMG_6779 IMG_6794

Although washing up and folding boxes wasn’t always amusing, every week was always exciting. Either finishing up some massive Benefit orders…
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National Burger day when the girls made about 400 mini cake burgers.
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Or even touching food that Jamie Oliver saw and probably ate at the launch of his new cookbook :D
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Overall, although I sometimes felt I was a bit taken advantage of with my status of “intern”, I am happy to have had this experience, and Jemma is one of the nicest and coolest people I have ever met and look up to. + I got to take home cupcakes almost every day I was working there.
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But back to their cupcake shop!
It’s very cute, and truly has the spirit of the company with its colours, designs and quality. I will say this: I go back to the Hummingbird bakery and always come out disappointed… C&D has truly reached a quality of cake comparable to Georgetown Cupcakes in America. They use the best quality ingredients, and the cake decorating is the most professional, clean and impressive I have ever seen in cake decorating (I am not talking about French pastry).
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Last times I went, I opted for the moistest Carrot cake cupcake, with its classic cream cheese icing, so so so delicious.
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I also loose the rosemary and honey cupcake, a very sophisticated and unique flavour of theirs.
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Another good thing about their cupcakes, are the minis: usually, minis tend to be dry and a let down. But I fed myself on their minis every day after work last summer and the big ones couldn’t have brought more satisfaction. Just 2 bites, or 1 if you’re very greedy but it goes perfectly well with a cup of their coffee. Quite pricey I found, but like everything else they do: really good coffee, very well made; (I was a barista myself and know what a good flat white, latte, or cappuccino is).
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So please, make sure to pop by sometime if you’re shopping on Oxford Circus, you’ll thank me; they change flavours everyday but the classics are always waiting for you! And check out their website to order online ;)

Happy eating!
Cupcake love xx